Chomping at the bit. Licking their lips. You might use these phrases to describe fans’ eager anticipation to get their hands on OpenAI’s mysterious upcoming device made in collaboration with the legendary former Apple designer Jony Ive — and not just because the fans are restless, but because the little piece of hardware in question sounds like it’ll make your mouth water, too.

At least, that’s according to how OpenAI CEO Sam Altman described it during an interview with Ives at Emerson Collective’s 2025 Demo Day last week.

In a segment of the 30 minute conversation highlighted by Gizmodo, Altman shared some of Ive’s design philosophy, which involves a curious test which basically boils down to the question: would you eat it?

“I remember he said this earlier on,” Altman said of Ive: “‘I

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