In IT procurement, businesses often face a dizzying array of products and services. Navigating this landscape can be a complex and time-consuming endeavor. This is where IT resellers come in, acting as a crucial intermediary between the technology creators and the end-users. But what exactly is a reseller, and what role do they play in the IT ecosystem ?

An IT reseller is a company that purchases IT products or services from manufacturers, distributors, or wholesalers and then sells them to customers. They are a fundamental component of the "channel," a network of organizations that work together to bring technology from the vendor to the end customer.

This model provides a win-win situation: manufacturers expand their market reach without having to build out extensive sales team

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