It’s a Thanksgiving tradition for many families in the United States: heading to retailers like Walmart to stock up on cranberries, sweet potatoes and – la piece de resistance – a cult classic, the Butterball turkey.

But this year, Walmart’s annual Thanksgiving meal kit has become a flashpoint over questions of inflation and economic stability under US President Donald Trump.

The Trump administration has pointed to the cost of the Walmart kit as a sign that its economic policies are taming inflation. But experts say the story is more complicated than what packages of stuffing and tinned pumpkin can tell.

The retailer is advertising a lower price this year at $4 per person for 10 people compared with $7 per person for 8 people in 2024, a talking point the White House has embraced.

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