Perplexity is ramping up its AI shopping experience going into the holiday season, just like OpenAI and Google, with a free AI-powered shopping feature that is available now to US users. Its AI assistant looks similar to what we’ve seen from ChatGPT’s shopping research, as users type in what they’re looking for and refine the results with follow-up questions. The recommended products show up as cards with specs and reviews, and users can buy products directly through Perplexity from merchants that support PayPal.

If you ask for a jacket to wear on your commute by ferry across the Bay to San Francisco, Perplexity says the chatbot will remember this past interaction to inform its recommendation when you later ask for boots. It’s available now on the desktop and web, with mobile access via i

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