Key Takeaways

Choose yourself by building a business rooted in values, trust and authentic purpose.

Excellence and consistency — not perfection — create the rare, memorable leader others want to follow.

Your “purple squirrel” moment comes when faith, integrity and hard work align.

In September 2025, I flew to California for meetings and found myself walking into Upwork’s headquarters in Palo Alto… the very place where my business story began.

Years ago, I was just one person with a laptop, trying to win my first project on that platform, and slowly growing a team. I had no investors, no social proof and no roadmap, only a belief that if I worked with integrity and cared deeply about every client, the rest would follow.

Fast forward five years, and I was walking into the building

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