MILAN — When the Ferragamo family decided to dive into the hotel business 30 years ago, they asked themselves: “What is our ideal hotel?”

The answer was simple: they were in search of a place that reflected their personality, their Florentine roots, their dreams and emotions, while opening up new horizons. “Entering the world of hospitality was very important to my family as it’s very similar to the world of fashion, giving us the opportunity to create a different experience and lasting memories,” said Leonardo Ferragamo , son of Salvatore Ferragamo , on the occasion of the hospitality venture’s 30th anniversary.

Since that one question was asked and answered, the Lungarno Collection , the hotel management company owned by the Ferragamo family, has become one of the best examp

See Full Page