We already know that Apple's new iPhone 17 lineup has been an apparent hit, with the exception of the iPhone Air. The momentum imbued by the new iPhones, however, might well be sufficient to carry Apple past Samsung to clinch the title of the world's largest smartphone manufacturer by sales volume.

Counterpoint Research: Apple is projected to end 2025 with a higher overall smartphone sales volume relative to Samsung's

Counterpoint authored two previous reports in November in quick succession to one another. The first report showed that Apple's share of the $600+ smartphone market at T-Mobile grew by 8 points between September 2022 and September 2025 to reach 80 percent .

The second report showed that Apple's iPhones constituted a quarter of all smartphones sold in China during Octobe

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