Black Friday is a fantastic time to score an enviable deal on a great watch . There's just one problem: Black Friday is also a fantastic time to believe that you scored an enviable deal on a great watch when, in fact, you either paid the same you would have in October or got duped into buying something from a brand that values flash over substance (in other words, a shitty watch). When every retailer is shouting about low prices and shoving a bunch of shiny objects into your shopping feed, it's only reasonable to worry about winding up in the latter camp.

That's where we come in. We've scoured the internet for Black Friday watch deals that don't just look great but actually are great. We're talking about legit discounts on watches that we'd endorse buying even if they weren

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