A convenience store arms race is brewing in New Braunfels. Austin-based minimarts Quickie Pickie and Beer Geek , both known for a craft beer selection that goes far beyond Bud Light, have filed Texas project details to open new stores in the booming Hill Country town .

Although Quickie Pickie’s history spans 25 years, its 2013 reinvention cemented its place as an East Austin institution. After being saved from demolition, the long-standing store was reworked as a New York City-style bodega, offering grab-and-go fare, breakfast tacos, boutique wines, and beers on tap alongside convenience store staples.

According to the Texas Department of Licensing and Regulation (TDLR) paperwork, the planned New Braunfels store at 3054 FM 725 will be very different from the cramped original and

See Full Page