Spotify plans to raise subscription prices in the United States in the first quarter of 2026 — its first U.S. increase since July 2024 — according to the Financial Times , which cited three people familiar with the decision.

The reported price hike follows recent increases in the U.K., Switzerland and Australia as Spotify works to show steady profitability. Shares rose 2.4% Tuesday after the news, the Financial Times reported .

Analysts have viewed a U.S. increase as essential. Deutsche Bank noted that questions of timing have “taken a toll on sentiment,” and JPMorgan estimates that a $1 monthly hike could add about $500 million to Spotify’s annual revenue, per the Financial Times .

Record labels have pushed streaming platforms to raise prices, arguing subscription fees haven’t ke

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