BUFFALO, N.Y. (WKBW) — As Black Friday and the holiday shopping season approach, a new type of online scam is targeting bargain hunters with sophisticated fake websites that use artificial intelligence to appear legitimate.

These fraudulent sites feature polished designs, steep discounts on popular brand names, and dozens of five-star reviews.

For one website named White Mountain Supply, shoppers we spoke with said they have only received non-functional tracking numbers.

"Scammers are using AI to their advantage," said Western New York Better Business Bureau Communications Director Katarina Schmieder. "It's not very difficult for them to create a fake website and steal logos from official retailers."

WATCH: Fake AI shopping sites target Black Friday shoppers with bogus deals Fake AI

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