A new Hill Country sportswear company wants to keep golfers cooler when hitting the links. New Braunfels-based brand Juniper & James promises its proprietary jersey fabric can keep players’ skin five degrees cooler while putting in the often-brutal Texas heat.

Juniper & James leans into the idea that golf apparel should be stylish but still functional, taking cues from contemporary hunting and fishing gear. Their shorts include a removable microfiber cloth in the back pocket for wiping sunglasses or balls, plus a patch loop for holding a glove and a gripper waistband that keeps shirts tucked. The brand’s polos offer UPF50+ sun protection, active wicking, and rapid drying qualities — details locals will appreciate once summer rages again.

Founder & CEO James Elledge launched Juniper & J

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