It’s been seven years since Neada Deters launched her skin-care brand Lesse, and in that time she has learned (or, rather it has become more clear) that you really do need to be resolute in your vision, but flexible in your approach. It’s a business philosophy she lives by: Being very clear in the space she wants to occupy and how she wants people to experience her products, while being open to how said vision comes to life, and maybe taking a slightly different path than anticipated. She appreciates that her journey is in constant evolution.

What also becomes increasingly clear—the more you speak with Deters—are the parallels between the founder and the brand. Her streamlined approach, focus on carefully-chosen ingredients, and thoughtful packaging mirrors how Deters shows up in the worl

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