College basketball’s version of LIV Golf arrived last year — the Players Era Festival — and it wasted no time shaking things up. Launched with just eight teams, the Las Vegas–based, NIL-powered event immediately disrupted the nonconference landscape. Its arrival has already put serious pressure on the traditional holiday tournaments that once ruled early-season college hoops. And the reason programs are suddenly lining up for it? Simple. Money. A whole lot of it. So, how much are teams and players actually making from the Players Era Festival?

According to Jeff Goodman’s post on X, Players Era founder Seth Berger revealed that on average, every team will earn more than $1 million in NIL compensation.

“With the NIL opportunities, the kids actually have to perform activations, marketing se

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