Felice Ayling has relied heavily on LinkedIn since she started her own business four years ago. She works with female business founders to become more visible online, so the professional social network has been a crucial place to talk about her work and find new prospective clients. “It’s where I’ve built my audience and reputation,” says Ayling, a 48-year-old marketing specialist from Brighton. “If it booted me off tomorrow, I would lose 70 per cent of my lead channel.”

But earlier this year, she noticed something had changed. Previously, her content would be viewed by hundreds of people, yet suddenly, the comments and likes had plummeted.

“My feed is pretty much 90 per cent female and purposely so, and I was starting to see more content from men. The quality of the content dropped si

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