Major tech companies aren’t just using AI to help you generate or summarize content — they also want you to use it for shopping. OpenAI , Google , and Amazon have heavily invested in AI assistants that research new product categories for you and suggest the right ones to buy.

Startups like Perplexity , Daydream , and Cherry have also built businesses around AI for product discovery. All these efforts have resulted in customers using more AI for shopping. Onton ( previously known as Deft ), an AI-powered furniture shopping platform, says it has seen its user base grow from 50,000 monthly active users to over 2 million monthly active users, serving millions of searches and image generations.

Fueled by this growth, the startup announced today that it has raised $7.5 million

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