Meta is under investigation in Italy for allegedly breaching EU rules by integrating its Meta AI assistant into WhatsApp without user consent.

The country’s antitrust watchdog said it may impose interim measures on the US tech giant as it widened a probe into whether it abused its dominance by blocking rival AI chatbots from its messaging service WhatsApp .

The case underscores growing regulatory scrutiny of Big Tech’s push into generative AI, as platforms with massive user bases such as WhatsApp become key gateways for new services.

On Wednesday, the authority said it was widening an investigation it had opened in July to cover updated terms for WhatsApp’s business platform, which helps firms manage customer communications, and newly added AI chatbot tools in the messaging app.

Al

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