If you tune in to Thursday’s Thanksgiving Day matchup between the Dallas Cowboys and Kansas City Chiefs, you’ll likely notice the red kettles promoting the Salvation Army.

For 29 years, the Cowboys have partnered with the Salvation Army to raise funds for the organization’s annual Red Kettle campaign. The campaign has raised more than $3 billion.

Cowboys owner Jerry Jones is heavily involved in the partnership, as the organization funds food and toys for families in need at Christmas. The Salvation Army also provides year-round assistance such as rent, utilities and shelters.

In 2024, the Salvation Army supported more than 28 million people.

“The Salvation Army, with its over 5,000 officers, they are the most efficient organization I think there is,” Jones said. “If you want a dollar t

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