The no-drug-testing Enhanced Games is going public in two ways — with a new listing on the Nasdaq stock exchange and also by offering a direct-to-consumer business focused on performance products in a move it says “aims to democratize access to performance enhancement tools and protocols.”

The announcement Wednesday comes six months ahead of the swimming, track and weightlifting competition the company will hold in Las Vegas . Olympic sprinter Fred Kerley and swimmer Ben Proud are among the handful of athletes who have signed up to compete for $250,000 first prizes.

See Full Page