Key Takeaways

Liu always knew he wanted to build a food brand, so he worked in tech to “save aggressively” and make it happen.

He invested about $65,000 of his own savings to launch his mochi pancake and waffle brand KiuKiu earlier this year.

Now, KiuKiu is harnessing an omnichannel strategy to continue its community building and growth trajectory.

This Side Hustle Spotlight Q&A features John Liu, 27, a British citizen who’s typically based in San Francisco, California. Liu started KiuKiu (“QQ”), the brand behind “chewy, bouncy” mochi pancakes and waffles, earlier this year. Responses have been edited for length and clarity.

Image Credit: Courtesy of KiuKiu. John Liu.

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