A squad of influencers linked up at the American Dream Mall on Nov. 25, rocking the newest quarter-zip trend and turning the retail complex into a full fashion rollout, the latest sign of TikTok’s rapidly growing “quarter-zip movement.”
What is the quarter-zip movement?
The trend, which has taken over TikTok throughout the fall, centers on young men swapping streetwear staples like Nike Tech fleece for quarter-zip sweaters to project maturity, professionalism, and self-improvement. On the app, creators frame the look as a symbolic shift into a more “grown-up” version of themselves, often pairing quarter-zips with dress pants, neutral tones, and accessories like tote bags or matcha lattes.
The movement originated with a viral video by creators Jason Gyamfi and Richard Minor, whose tongue

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