It’s the Tuesday before Thanksgiving Day and the Macy’s Herald Square flagship in Manhattan is primed for the 2025 holiday season and already teeming with shoppers on the hunt for gifts.

From selfie moments and customizing cashmere, to shooting hoops at the NBA/Marvel shop, and selling MAC lipsticks and denim adorned with the glitter of Swarovski stones, Macy’s Herald Square has a host of new brands and products and has been rigged with more experiences and services than in years past. Among the holiday shops and food experiences coming to the store for the first time are the Build-a-Bear Workshop, a Pac-Man arcade with video games and plush items, an Eataly market, Bissinger’s Chocolatier and Balsam Hill for Christmas trees, garlands and wreaths.

Finishing touches on the Labubu and Pop

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