Amazon used to make it easy to sign up for a Prime subscription -- but very difficult to cancel. From tricky shipping options to Prime Video, plenty of customers wound up with a subscription they didn't want, and now Amazon is paying the price. In September, the US Federal Trade Commission dropped a massive $2.5 billion settlement on the company for its deceptive subscription tactics.

This isn't just a slap on the wrist. A whopping $1.5 billion is earmarked to refund eligible subscribers, with the rest serving as a civil penalty. Amazon is now legally required to provide a clear, obvious option to decline Prime, making it as easy to leave the service as it is to join.

Amazon isn't admitting to any shady behavior. "Amazon and our executives have always followed the law, and this se

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