New Era just doubled down on Tiger Woods ‘s tech golf experiment. The multi-billion-dollar headwear giant extended its partnership with TGL as the official headwear provider for Season 2, signaling that the simulator-based league isn’t just surviving—it’s thriving.

The announcement dropped on November 25, 2025. New Era secured a multiyear extension as the Official Headwear Partner of TGL presented by SoFi. The deal kicks in when Season 2 launches on December 28, 2025, marking the league’s broadcast network debut on ABC. And, this isn’t New Era’s first rodeo with TGL. The company already served as a licensee during the inaugural season. Now they’re elevating their status to official partner with a comprehensive rights package that spans every corner of the league’s ecosystem.

The part

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