I'm a Celebrity... Get Me Out of Here! has decided to break up the family vibe of camp with a series of head-to-head challenges, including one with an elimination twist that has got fans upset.

After viewers loved the friendships this year's campers forged in Australia, I'm a Celeb has shaken things up with new format point 'Rivals'.

With all celebrities heading to the Trial clearing for the day's Bushtucker Trial, it was up to hosts Ant McPartlin and Declan Donnelly to inform the campers who the public had chosen to be rivals for the week.

Each celebrity would have to compete in a series of challenges, with the battles determining who eats each night and who is up for the first elimination.

The pairings of rivals were Emmerdale star Lisa Riley and Spandau Ballet bassist Marti

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