The estate of Johnny Cash has brought a lawsuit accusing Coca-Cola of illegally hiring a tribute singer to mimic the country legend’s voice in a college football advertisement.

The federal court complaint, filed on Tuesday (Nov. 25) in Nashville, is the first high-profile case to be brought under Tennessee’s recently enacted ELVIS Act. Effective last summer, the novel statute expanded the state’s right of publicity to explicitly protect a person’s voice from nonconsensual exploitation.

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