Small businesses nationwide take part in Small Business Saturday, a retail event that encourages people to shop locally and support independent stores. Each year, the day brings consumers and communities together around a shared goal of sustaining small enterprises and boosting neighborhood economies. What began as an initiative from American Express has evolved into a major force in U.S. commerce.

As anticipation builds, networks and business groups work actively to help the event deliver measurable results for independent retailers. From local partnerships to national campaigns, these efforts continue to widen the reach of Small Business Saturday across the country.

Understanding Small Business Saturday

Small Business Saturday began in 2010 when American Express launched a campaign en

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