Dr. Martens has revealed its first beacon store, situated on Brewer Street in the Soho neighborhood of London , a landmark destination where craft, community, creativity and commerce come together in one place.

The store is intended to be an immersive and inclusive space for new and old fans of the brand, encompassing 3,400 square feet across two floors. The entire Dr. Martens lineup of styles is offered, including Made in England icon silhouettes, store-exclusive styles, new designs and collaborative efforts.

Going beyond retail , the beacon store also serves as a community destination, which will host live events, talks, workshops and creative partnerships with influential cultural figures.

For example, experiences will include customization workshops with Secondbest Studios whic

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