The term ‘spinster’ doesn’t seem to scare young women like it once might have. In fact, it is rarely heard nowadays. Instead, women are declaring themselves ‘alpha singles’ and eschewing dating altogether. Influencers are keeping their relationships quiet, for fear that simply posting photos of a new amour can lead to an exodus of followers. Vogue has declared boyfriends to be unfashionable. Women, it seems, are swapping engagement rings for solo travel, matcha lattes and nights spent at home with an LED face mask. Is marriage suddenly uncool?

There are certainly plenty of women pushing this idea. Elle McNamara, a beauty influencer who goes by the name ‘Bambi Does Beauty’, posts advice videos on Instagram and TikTok aimed at other women. They draw on her experience of being single for 1

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