Deadspin | CFP stakes likely gone for No. 23 Ga. Tech, rivalry stakes linger vs. No. 4 Georgia

This year's version of Clean, Old-Fashioned Hate was trending to be one of the most important Georgia-Georgia Tech games in the series' long history.

That was before No. 23 Georgia Tech (9-2) likely squandered its chances of making its first College Football Playoff and No. 4 Georgia (10-1) all but clinched its fifth CFP appearance.

Nonetheless, Friday afternoon in Atlanta will determine bragging rights for 365 days -- rights that Georgia has owned for seven straight years.

"This is a game that means a lot to a lot of people," Georgia Tech coach Brent Key said. "A lot of people that have gone to school here, played here, have been fans of this place. But it doesn't mean more to them than it does to the players on this football team. And that's what rivalries are. I've said this before,