Summary • Onoaa Studio designed Sigma's Shanghai showroom with a "pure as water" minimalist concept • The space is divided into three zones: Foyer, Crafting and Gallery, promoting transparency and connection to the factory

Sigma's Shanghai showroom, designed by Onoaa Studio, is an innovative 500-square-meter space that embodies the Japanese photography manufacturer's philosophy: “Beyond the technology, is Art”. Located in the Shang Sheng Xin Suo community, the showroom is divided into three interconnected functional zones that reflect the brand's core principles: "The Ways of Being" (reception), "The Ways of Crafting" (display) and "The Ways of Seeing" (gallery). The design aims to be as "pure as water," seamlessly blending a minimalist aesthetic with the building's natural surroundin

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