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Bible sales jumped 11% in 2025, with more than 18 million sold.

Bible sales have been growing steadily in the U.S. since 2021.

Yet a Gallup survey shows less than half of Americans say religion is important to their lives, revealing a paradox behind booming Bible sales.

Many Americans may have lost faith in organized religion, but according to recent data, they still love the Good Book.

As of September, Bible sales were up 11% this year over 2024, part of a continuing boom in Bible sales. That includes 2.4 million sold in September as part of a surge that coincided with the death of conservative Christian activist Charlie Kirk, according to data from Circana, a company that track

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