MILWAUKEE — A yearlong planning process culminates in Lakefront Brewery’s Black Friday, one of Southeast Wisconsin’s biggest beer-release events.

“We typically start discussing next year’s Black Friday beer shortly after the current one,” said Luther Paul, Lakefront’s head brewer. “These beers need several months to age properly in barrels; it’s a year-round labor of love creating the finest liquid we can for those who make the trek to see us that day.”

Attendees often line up as early as the night before to try to secure their desired allotment of Black Friday beer.

Lakefront will offer Black Friday burritos and coffee from its food truck starting at 6 a.m. Friday. Co-founders Russ and Jim Klisch will open the brewery at 8 a.m. for beer sales.

“It’s one of my favorite moments of the y

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