The 99th annual Macy’s Thanksgiving Day Parade is airing live from New York City today. The parade celebrates Thanksgiving by featuring new balloons (Hello, Labubu!), performers, and your favorite hosts. The parade will be broadcast live today 8:30 a.m. on Thursday, November 27 on NBC , or streaming on demand with Peacock . There will be a repeat airing at 2 p.m.

How to watch: You can watch the 2025 Macy’s Thanksgiving Day Parade for free on Fubo (free trial), or with Peacock (only $7.99/month).

What new balloons will be part of the parade?

Characters from “K-Pop Demon Hunter” and the viral Labubu dolls will be some of the new balloons this year.

Buzz Lightyear (Pixar), PAC-MAN (Bandai Namco), Shrek’s Onion Carriage (DreamWorks), and Mario (Nintendo) along with 27 ot

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