Boulder entrepreneur Ty Haney claims an investment firm in that town cost her energy drink company a $1 million deal with Target this year by “overpromising and underperforming.”

Haney, 37, launched the apparel company Outdoor Voices in 2013. A startup darling, it came to raise $57 million and was valued at $110 million in 2018. Then it imploded, forcing Haney out in 2020 and closing all 16 of its stores. A venture capital firm bought it last year and brought Haney back.

Meanwhile, the entrepreneur has launched other companies: Try Your Best, a rewards program for consumers who engage with brands, and Joggy energy drinks. The latter was valued at $8 million and had an 850-store deal with Target by late 2024, according to court filings.

For help fulfilling the March order, Haney turned t

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