The holiday season really kicks off when the massive helium balloons start floating through New York.

For the third year in a row, Thursday's parade starts at 8:30 a.m. ET (instead of 9 a.m.) and will be on NBC, available with an antenna or through cable and satellite providers.

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When is the Macy's Thanksgiving Day Parade?

The Macy's Thanksgiving Day Parade takes place in New York City on Thursday, Nov. 27, 2025, from 8:30 a.m. until 12 p.m. ET.

What time does the Macy's Thanksgiving Day Parade start?

The Macy's Thanksgiving Day Parade starts at 8:30 a.m. ET.

What channel is the Macy's Thanksgiving Day parade on?

It will be on NBC, available with an antenna or through cable and satellite providers.

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