If you’re watching the 2025 Macy’s Thanksgiving Day Parade , you might see a scary monster-looking float and wondering what it is and why it’s there.

That would be the Labubu, making its inaugural appearance at the legendary parade.

Labubu elves are plush toys that have become cult favorites, despite their resemblance to monsters.

They were created in Hong Kong and are global sensations, especially among Gen Z. Kids, collectors, influencers and even celebrities love them.

Labubus are one of the hottest gifts this holiday season . And the real magic — some might even say frustration! — has always been in the chase to find them.

Pop Mart’s weekly restocks are notorious for vanishing in seconds; Amazon’s selection is often limited with far-out delivery times; and Walmart’s mar

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