From fall fragrance trends to wide-ranging collections of beloved brands , PureWow staffers are fascinated by scent. We want to know what Jennifer Aniston smells like and the colognes George Clooney wears. We were delighted to learn that this year, celebs opted to wear hair perfume on the Emmys red carpet . And as well as keeping on top of the latest fragrance releases and classic scents worth wearing, my colleagues and I are intrigued by the way that culture and fashion are changing the way we all choose to wear our perfumes. So I turned to a fragrance expert and social media scent influencer to get the story on what old ideas to let go. Along the way, I learned a new rule of scent that even science agrees is a must-follow.

Paul Fino is a fragrance influencer and social media

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