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The USA TODAY store offers merchandise for journalism, pet, sports, and hometown pride enthusiasts.

Shoppers can save 20% on their entire order for a limited time with the Black Friday promo code BF20SAVE.

Purchasing from the store helps support the journalism that USA TODAY provides.

Celebrate Black Friday with big savings on official USA TODAY merchandise! For a limited time, you can score 20% off your favorite gear when you shop through the USA TODAY store .

USA TODAY merch isn’t just apparel and accessories—it’s a statement of support for quality reporting and a love for iconic storytelling. From cozy hoodies and classic tees to mugs and eco-friendly tote bags , every item is designed with premium materials and bold branding.

Through Cyber Monday 2025

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