As we approach this year’s Small Business Saturday, it’s more important than ever for New Yorkers to think about where we do the shopping that matters most for our celebrations. Every local purchase made during the holiday season is a vote for a vibrant New York where mom-and-pop stores and local entrepreneurship can thrive. When you walk into a neighborhood shop or place a holiday order with a local vendor, you’re choosing to invest in our communities through businesses that make our city unique and contribute to our collective economic future.

Consider visiting a location where you can see and appreciate the merchandise up close, like Queens Diamond and Jewelry, owned by Sameer Maharajan. This small business brings the beauty of South Asian craftsmanship to the heart of Jackson Heights,

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