The fashion chain reports dramatic recovery after years of turmoil, with UK and European expansion planned

Superdry is plotting a new assault on the High Street with plans for 15 new UK stores and a string of European openings. The comeback follows years of turmoil that saw the fashion chain delist, slash rents and close nearly half its estate.

Chief executive and founder Julian Dunkerton told Drapers that he has a “hitlist” of British locations ready to go, including Bath, Dundee, Lincoln and Norwich, and intends to open doors “as soon as the right sites become available.”

Stores in Belgium, France, Germany and the Netherlands are also being lined up as part of a wider European push. The bullish expansion marks the latest step in a dramatic turnaround for Superdry , which only

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