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The Jauch Family

Between Paul Jauch’s work and his house in Wausau, there are four Kwik Trips. One day, his three observant kids asked him how many Kwik Trips were in town. A quick Google search showed him 13 nearby.

“They always see all these dumb TikTok challenges. And they’re like, ‘Hey, let’s do a Kwik Trip challenge,’” Jauch says. And so one Saturday, he took his kids on a run to all 13 local Kwik Trips … but that just wasn’t impressive enough. “Of course, the logical question came up, ‘Is there any record of how many Kwik Trips somebody has been to in one day?’”

Jauch found a news story about a Kwik Trip brand ambassador visiting 52 in one day in 2021 – and he figured he and the kids could beat that. He found a mapping program used

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