Post Malone is headlining the Red Kettle Kickoff halftime show at the Dallas Cowboys vs. Kansas City Chiefs game on November 27, 2025. Despite the event’s huge audience, NFL policy and historical precedent mean artists typically receive no traditional performance fee.

What does the NFL typically pay artists during the halftime shows?

The National Football League does not pay an appearance fee to artists performing at its marquee halftime events, including the Super Bowl and major holiday games. The league’s financial model for these performances is structured around covering costs rather than providing a paycheck.

NFL spokesperson Joanna Hunter told Forbes in 2016: “We do not pay the artists. We cover expenses and production costs.”

For the Dallas Cowboys’ Thanksgiving show s

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