The Thanksgiving game between the Kansas City Chiefs and the Dallas Cowboys was already heavy on nostalgia and spectacle, but UFC CEO Dana White managed to steal the attention with something fans had been waiting months for: the first official fights for UFC 324.

With the Paramount+ era set to begin, the head honcho chose one of the year’s biggest TV audiences to introduce what he called “the start of a new chapter” for the biggest MMA promotion in the world. Football, family, and a fight card reveal that instantly lit up social media couldn’t have been more fitting.

The UFC 324 fight card revealed by Dana White

This announcement comes as the new UFC-Paramount partnership gears up for launch. With a $7.7 billion deal promising expanded broadcast coverage on Paramount+ and CBS, UFC 324

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