77% of U.S. Consumers Would Complete All Holiday Shopping at Small Businesses, According to Latest AT&T Business Holiday Shopping Survey

DALLAS , Nov. 26, 2025 /PRNewswire/ -- The survey highlights both the opportunities and challenges facing small business owners this season.

Key Takeaways :

Small businesses are uniquely positioned to attract holiday shoppers seeking distinctive gifts and personal service.

Most consumers would be more likely to buy from small businesses than large retailers if pricing is the same.

In-person shopping inspires more gift ideas than social media.

With the right tools and technology, small businesses can turn these insights into greater holiday success.

As the holiday season approaches, a new consumer survey from AT&T Business reveals that most U.S. consumers (77%) would complete all their holiday shopping at small businesses if they could. The AT&T Business 2025 Holiday Shoppi