Those who have endured the madness of Black Friday and still have plenty of holiday shopping to do should consider using this Small Business Saturday to explore retailers (and gift ideas) that will help add a personal touch to your giving.

Since 2010, the annual event has celebrated small, independent businesses in our communities. American Express estimates as much as $22 billion was spent on Small Business Saturday in 2024.

For the 99.9% of businesses in the U.S. that qualify as “small,” according to Forbes, that kind of spending is essential. It helps employ more than 62 million people. It helps support those businesses’ role in shaping our communities — providing something that simply can’t be found with big box retailers that provide the same thing in the same way no matter where th

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