Cat and dog owners are flocking to buy wellness solutions for their pets with new chewable supplements designed to support skin and coats, joints, and even address calming care for nervous pets.

In a market where rival brands routinely sit in the £30-plus bracket, Home Bargains is selling Wag & Whisker at £5. The product has been rolled out across all 600 Home Bargains stores, with shoppers praising noticeable improvements in their pets’ comfort and calm.

One shopper said: “Cleo has been so chilled, even when fireworks were going off left, right and centre.”

Wag & Whisker chewables are positioned as a practical, affordable wellness addition for pets, offering a blend of nourishment and relaxation.

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