Paramount Ties With Arsenal On Marketing Deal Promoted By Thierry Henry

Could the world be about to see a tie-up between Taylor Sheridan and Arsenal soccer legend Thierry Henry ?

Fresh off its plus-$1BN deal for Champion’s League soccer rights in the UK, Paramount + has launched a partnership with Arsenal that the U.S. giant says will “see Arsenal players, club legends and supporters come together to celebrate some of Paramount+’s iconic series.”

Paramount flagged the likes of Landman and MobLand as shows that will be given marketing firepower by Arsenal. Arsenal will also work with Paramount+ on a series of social media campaigns, and there will be Paramount+ branding featured during men and women’s match days across big screens.

Henry, an Arsenal soccer legend, has today narrated a promotional vid titled “For the Love of the Team.”

“We’re