Looking for the best Black Friday deals this year? Hoping to avoid stores with possibly shabby discounts?

Luckily, finance consulting company WalletHub analyzed over 3,100 deals from 13 of the largest U.S. retailers’ 2025 Black Friday ad scans and ranked the stores with the best deals .

Here's what the company found.

Which stores have the best Black Friday deals?

WalletHub found the following stores have the best Black Friday discounts on average: Don't miss out! Get weekly deals, trends and product recommendations from USA TODAY Shopping delivered straight to your inbox.

JCPenney (74.08%)

Belk (72.42%)

Kohl's (45.39%)

Macy's (44.46%)

The Home Depot (35.63%)

BJ's (31.26%)

Amazon (29.63%)

Target (29.36%)

Newegg (28.80%)

Best Buy (28.58%)

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