Black Friday sales are well underway, with inflation-fatigued consumers looking to snag markdowns on everything from pantry and toiletry staples to jackets, makeup and gaming consoles.

Although predawn lines and door busters are a thing of the past as sales stretch for months, Black Friday still kicks off a weekend that delivers steep discounts. And sales are especially important for consumers this year as grocery, housing and energy costs continue to climb — not to mention tariffs driving up prices for prime gift categories, including apparel, TVs and toys.

“Black Friday represents to the consumer the time when they feel that everybody’s got their best deals out there,” said Marshal Cohen, chief retail adviser at market research firm Circana. “This year — probably even more than last ye

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